technical seo freelancer Edinburgh based

seo highlights

• Over 20 years experience of technical SEO
• BSc (Hons) Computing & HND Business Studies (Marketing)
• My rate is £35 per hour

Whether you are big or small company, with a large media spend or a small investment. I can help.

I have been working on commercial web development projects since graduating with a Bsc(Hons) Computing 2.1 in 1995. Having seen all sorts of dubious ranking techniques I have always used only white hat methods.

I bring strong technical programming skills and insights for your digital marketing project developed over 20 years commercial experience. From optimising .htaccess/caching through to schema.org/JSON/Micro data and all forms of “on-page” SEO my services are tried and tested.

I will improve your internet presence across the web. My content development package is bespoke to your project. We have increased visitors by over 300% and customer contact through a website by over 150% for some of our customers.

I can develop a training package so you can develop the in-house technical skills necessary with the modern digital marketing world.

Search Engine Optimisation (SEO)

With almost 20 years of website marketing experience i have the necessary technical skills to build your web presence. my on-page SEO skills are built from years of programming and marketing experience.

Search Engine setup for local SEO business

Getting your local SEO business up the rankings is something i am an experts at. google my business/twitter/facebook/linkedIn are just some of the websites that require setting up and maintaining.

Social Media advice and management

Facebook, Twitter, Google My Business, LinkedIn are just some of the many social media platforms you should think about using for your business. We can discuss the many SEO options available to you.

Page-speed

search engines love fast loading websites. Optimising images/videos/files for quick loading requires a good level of technical skills. Setting up caching with .htaccess files is just one way of minimising a page load speed.

Blog writing and management

Blogspot, blogger, linkedin pulse - where to publish and what to publish is something i can manage for you. my blog & article writing services and management start from £38 per article.

Link Building

All search engines love links. Where to link to and from are not trivial questions. foursquare and central index are just 2 of the many websites to consider.

Image and video advice and management

images and videos of your work are a great selling tool - customers love videos. where to host your images/videos and what types of images are just a couple of questions to discuss. making your images/video found on search engines is something we can discuss.

Schema.org

Organisation, people, images, videos and FAQs are just some of the schema.org scripts to develop. These are the way to inform search engines about your website. For example “hey google, this is my address/telephone number”.

Website content development

i am here to help in developing enhancements to your website marketing strategy. i can advise what to enhance on your website and can write magazine quality content for you. Need a mobile friendly website? i am an expert at website development.

mobile 1st

google has launched a "mobile 1st" ranking system. to have good/solid results you need to optimise your website for mobile phone users.

amp pages

Accelerated mobile pages (amp) is the way to develop web-pages that are built purely for mobile browsing.

training

I offer training for all aspects of white hat and technical SEO so you can develop in house skills to drive your web presence forward.

keyword research & targeting

Choosing the right keywords to target is crucial for developing organic results in search engines. Targeting long tail keywords is just one technique here. Monitoring traffic levels is something i can help with.

monitoring results

google search console & google analytics are just two platforms that help monitor your website. It is possible to monitor organic search results and the health of your website using these, and other resources.
If you have dropped in rankings I can help in understanding and fixing your organic results.

serp features

google knowledge graph, FAQs, featured snippets, reviews are just some of the search engine ranking features that I have targeted.

about my seo skills

Hello and thank you for visiting.

experience

I have worked in computing from the late 80s in a variety of roles, developing solutions with different programming languages. I gained a BSc (Hons) Computing from Napier University in 1995 and then started working in website development.

I have a passion for all things search related and this compliments nicely with a HND in Business Studies where I majored in marketing.

I am proud of my technical SEO skills and how they can dramatically change the success of a projects web presence.

BSc Computing (Hons)

My honours degree exposed me to a variety of programming techniques. I loved database development, organisation of information and the internet. I keep up-to date with developments of modern search technology and have an in-depth understanding in all aspects of SEO. For example, in information retrieval “tf-idf” is a statistical model of how important a word is to a document in a collection. An understanding of this technology helps search engines "understand" your website and its keywords. With google, they have introduced "RankBrain and neural matching" in the past few years to improve SERPs. Please note that these concepts are part of hundreds of ranking factors that search engines use to rank keywords.

rate

My hourly rate is £35

budget

Setting a budget for website marketing is not an easy task. Some companies have large marketing budgets available - I have worked with large and small and can happily chat over what is possible for your budget.

images/video

Facebook, Twitter, Pinterest, LinkedIn and Google My Business are just some of the many options available. We can offer advice/service on how to generate traffic to your website from image/video searches.